What is Pay Per Click (PPC)?
Pay per click (PPC) is a very effective method of online advertising used to generate high quality targeted traffic to a website. When PPC ads are clicked, a small fee is paid to the publisher, essentially buying the visitor, rather than receiving the visitor organically through search. PPC campaigns are measured by the return of investment (ROI), to determine the success of a campaign.
The reason why PPC is such a popular and effective method of online marketing is because you can target customers related to your business offering. Targeting specific keywords related to your business means that when someone searches for those phrases, your website appears. The small fee paid to the publisher is trivial compared to the potential income from the sales from targeted traffic.
What is Google AdWords?
Google AdWords is the single most popular PPC advertising system in the world. The AdWords platform enables businesses to create ads that appear on Google’s search engine and other Google properties. AdWords operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements.
Our Approach to Your PPC Campaigns
Nash Graphics can manage a successful PPC campaign and continually optimise to improve your business. Our team work along with you to generate sales and leads from targeted traffic, ensuring you get a great ROI.
Determine your goal(s)
Before we begin, we determine your goals, what you want to achieve with your PPC campaign. Whether it’s to increase traffic, generate sales, or simply to promote your brand, it is vital that you know to get the most bang for your buck. Our team look at the market and compile research on competitors, tailoring a strategy to suit your business.
Set Up the PPC Campaign
With our knowledge and expertise, we setup your campaign with years of experience, knowing how to get your ads to stand out from the crowd. With our determined budget and targeted keyword list, we begin to get your business listed for search phrases that best suit your business and give you the best ROI for your goals.
Optimisation & Testing
Setting up a campaign is just the beginning. Our team at Nash Graphics continually monitor the progress of your campaign, tweaking and optimising ads and landing pages on a regular basis, to ensure you get a higher conversion rate.
Reporting & Statistics
In order to track the progress of your campaign, we produce a monthly report with your campaign data and summary of results. This allows you to gauge the success of your PPC campaign and make informed decisions on your marketing.